The month started off strong with me emailing my email subscribers on the 3rd of June, proudly showing off my re-vamped YouTube channel and no doubt this added a few new subscribers.
And although I did achieve all of last month’s goals, the rest of the month was almost a complete write-off for the channel because in all honesty I was a little burned out after the sprint to get the channel re-launched in May and the amount of editing and planning work it took.
I also went on vacation mid month before going home, repacking and boarding a flight 24 hours later for VidCon (more on that later). I can’t moan about either of these experiences, as both were amazing for their own reasons but neither did much to help my publishing schedule.
Let’s get real for a minute. All of the above are just excuses.
Yes time was short but who isn’t short of time?
The reality is that the difference between most Creators and those who rise to the top is usually consistency, drive and dedication, not some God given talent.
In order to grow a channel you need to publish video and to do that you need to make time for it and looking at the figures for this month this was a hard lesson learned as I didn’t publish a single one.
I’m embarrassed and will not let this happen again.
I had planned to shoot my first Vlog at VidCon and do a quick edit to publish as a news piece but despite being surrounded by people talking to cameras on Selfie Sticks I just didn’t have the balls to film it in public.
Another demon to slay.
However, despite my camera shyness VidCon was AWESOME. I don’t think I learned much in terms of using YouTube but I love the States and I met with some amazing people and cemented some relationships that I’d already started to nurture online.
I cannot tell you how important it is to network and build relationships. It’s what the world is built on and YouTube is no different.
Put in the time and effort and you’ll start to see the opportunities come in. This is the way I’ve made it onto industry podcasts, guest posting on some of the biggest industry websites and collaborating with popular YouTubers.
I also used my flight time to edit as much video as I could. Despite being the biggest fan ever of in-flight movies, I actually got through some really complicated edits.
I was editing footage that I’d shot on my new Webcam. It’s a Logitech c920 and I bought it primarily for recording interviews on the web but thought it may be a good idea to shoot some less formal videos (in full HD) that I could setup and shoot on my own.
However I wasn’t mad about the look and feel of them. This was a rush job and deserved more care and attention.
More on these videos next month where I would at least be publishing something!
So what was the fallout from no uploads?
· Total views for period = 1941 – 2% Down
· Total subs added = 44 – 36% down
· Total subs lost = 13 – not sure how I managed that!
· Total subs = 205 – 18% growth
· Total Watch Time = 1800 minutes – 28% down
· % views from Search = 19%
· % views from Suggested = 4.3%
Pretty horrible across the board.
The few saving graces are that channel still grew 18% in Subscriber terms, which is pretty impressive given the circumstances. This shows that at least my older videos are converting well.
Also the percentage of my views from Search continues to rise which shows that my optimization for keywords is starting to pay off. However my Suggested videos went down slightly and I need to focus on growing this going forward.
There are three main lessons I want you all to take away with this update:
1. The obvious – if you don’t upload consistently it’s going to hurt your momentum and growth – you need to make the time and effort no matter what.
2. Networking and growing relationships are as just as important as what you publish.
3. Learn from your mistakes as much as (if not more than) your successes and do not repeat those mistakes.
I’ve certainly taken these on board this month and will right my wrongs next month.
· Publish at least 2 videos including my webcam videos
· Look further into creating a home studio so I can more easily and consistently self shoot
· See an uptick in the metrics that fell last month