YouTube has now finally, in a bit of a sneak attack (it was just suddenly there), launched their dedicated gaming platform.
Their reasoning behind it: Until now, audiences needed to look in different places (competitors) for gaming videos on demand and live streams.
This new platform will provide it all in one space. As this is a bit of a warning shot, if not to say war cry against other websites (cough Twitch cough), there is a big focus on said streams now.
All in all, the workings of the platform aren’t wildly different from the “original” YouTube, but there are some new features that may confuse you, so let’s get to unravel them!
Look & Feel
YouTube Gaming looks considerably different than plain old YouTube, with a slick, all-black interface that is as dark as the basements where many gamers reside.Continue Reading
In the last 12 months YouTube’s competitors (or wannabe competitors) have been announcing and launching features almost weekly, that aim to knock YouTube off of it’s throne as king of short form video.
Vessel launched it’s new platform back in March to much fanfare, Facebook has totally side-lined YouTube video on it’s platform in order to promote it’s native player and it looks like Twitter will follow suit. This doesn’t even take into account that work behind the scenes by the likes of Spotify, AOL, Hulu and Yahoo.
However I've always been of the opinion that if anyone had the nouse and operational power to rival YouTube it would be Amazon who already power HUGE swathes of the internet (including Netflix and Spotify no less).
It was time for YouTube to take notice. And now they have taken action.
Earlier this week on an official Blog Post, YouTube announced a dedicated Website and App solely for Gaming videos and streams.
It is set to launch later in the summer and you can currently sign up for updates here but so far the blog post has teased features such as:Continue Reading
This is part 7 of my How To Start A YouTube Channel Series.
Many people think you need to be a monetized YouTube Partner to get use of the best features of YouTube such as Live events, uploading longer videos or using external annotations.
This simply isn’t true.
And for those that wish to have a YouTube channel but not monetize, getting your YouTube account verified is the simple step you need to take to activate many of the most useful YouTube features.Check out the short video below (or watch it on the official FAQ Tube channel) to see just how simple it is to verify your YouTube channel and then check below for the features this will unlock
5 Features You Unlock When You Verify Your YouTube Account
An optimized thumbnail is going to turn a browser into a viewer but with only the auto-generated options from YouTube this is impossible. Once this is enabled you should be customizing every single one of your thumbnails.Continue Reading
This is part 6 of my How To Start A YouTube Channel Series.
This is one of the last steps to optimize the look and feel of your YouTube Channel. It’s also one of the simplest steps to implement.
It’s also easy to overlook but implementing this simple technique can have massive reputational benefits for your channel.
Before I dive a bit deeper into these benefits and my recommendations for using Featured Channels here’s a quick video (or watch it on the official FAQ Tube channel) to show you how to actually add them to your channels.
5 tips to get the most from YouTube’s Featured Channels
Feature Your 'Competition'
The whole point of featuring other channels is so that viewers make a mental association between your channel and the featured channels.Continue Reading
This is part 4 of my How To Start A YouTube Channel Series.
There are only a couple of places where you can have a direct influence over the SEO of your entire channel and your channel description is one of the most important.
If you can optimize this section of your channel you can not only improve your search rankings but also convert browsers into fans and subscribers.
Check out the short video below to see how to edit your channel description (or watch it on the official FAQ Tube channel) and then check below for my top optimization tips.
5 ways to optimize your YouTube channel description for SEO
1. Make it Keyword rich
Keywords are extremely important to search engines and YouTube is a search engine – the second largest in the world in fact.Continue Reading