This month I got back to publishing and knew that I wanted to start publishing regularly, but realistically I was only going to be able to manage a new video every two weeks.
I started out by publishing the first of my new “Office Hours” videos. These were the two videos that I mentioned last month that were shot on my webcam. I mentioned previously that I wasn’t happy with the production quality and this was reflected by some comments received when I published the video on the 7th of the month.
The comments didn’t tell me anything I didn’t already know about the videos but it did hurt me because I felt like I’d let down my audience by delivering something that was sub-standard.
Also as someone trying to grow their authority in the YouTube space, releasing videos with such bad production values could potentially do more harm than good.
I was almost embarrassed by the videos but did promote them still (even if a little apologetically) because I knew that the lessons being delivered in them were very valuable for anyone running a YouTube channel.
I did get some excellent feedback on the content of the videos, even from people who had been working on the platform for some time.
After releasing the second Office Hours video on the 26th of the month I received more negative feedback on the production values and found it hard to ignore. I made a decision then that I would not release another video of that low of a production standard again.
I had always had a belief that it was better to be publishing something and improve as I went along as opposed to not publishing anything (I saw what happens when you do that last month).
However this lead me to question that. Was I doing more harm than good? More on that when we look into this month’s Analytics.
On a positive note some of the fruits of my networking labour at Vidcon were starting to pay off. I started a Mastermind Group and was also added to a Slack channel that included some of the world’s foremost authorities on YouTube and video marketing. Money could not buy the kinds of knowledge and opportunity in these groups.
Another happy accident was that I was featured in a video by someone I met in person at Vidcon for the first time and that was the amazing people behind the Hilah Cooking Channel (it’s Amazing!).
The feature sent me 21 subscribers in two days – much more than I usually get – as well as a bunch of likes on Facebook too.
Networks and personal relationships, again the secret sauce of many a YouTube channel. Work on these!
Let’s look at this month’s numbers.
· Total views for period = 2023 – up 4%
· Total subs added = 66 – 50% up
· Total subs lost = 8
· Total subs = 263 – 28% growth
· Total Watch Time = 2237 – 24% increase
· % views from Search = 20%
· % views from Suggested = 2.9%
I achieved all my goals set last month and it’s great to see nearly all of my metrics turn around from last month’s declines.
The channel grew in subs terms by about 25% which I’m really happy about and in no small part due to featuring on the Hilah Cooking video.
Although views were only slightly up, Watch Time was up significantly – 24% - and I can attribute this in part to my longer Office Hours videos. These achieved an average view duration of about 3 minutes 30 seconds, about triple my channel average.
So the content was good, and worth watching, I just wander how much longer that would have been if they were better produced.
Lesson learned. I was right to publish them, but ensure to improve on future self shoots. Also longer-form content is good for your channel.
The one place I was saw a decline and was concerned was in my Suggested Videos. These were growing steadily but not this month. I can see that an increase in views from External traffic is the main cause of this but I know I need to increase this number in order to grow a healthy and sustainable YouTube channel