This question comes from @salemiscreative via twitter.
Do you have any advice about how to get an old popular video that is stale more attention?
The freshness of a video is a huge ranking factor for the YouTube algorithm and because of this it can be easy to get hung up on your latest video.
There’s nothing wrong with this but if your latest video is your only focus you’re in trouble.
Yes you should be heavily promoting your newest creation but it’s worth remembering that the bulk of your channel views come from your older videos via Suggested Videos and Search.
Follow these 9 steps and you’ll not only make your older videos easier to find but also make them impossible not to click on.
9 steps for increasing YouTube views on older videos
You’re now obviously following all of my recommendations for video optimization but that may not have been the case for your older videos.
The single most effective way of increasing views on older videos is to optimize the video’s metadata to make it more likely to be discovered and then irresistible to watch once surfaced.
If you haven’t started creating your videos in the optimal way start out with my articles on the fundamentals of YouTube below:
YouTube Playlists are a huge benefit to your channel in terms of channel experience and SEO.
Create playlists that feature your old videos heavily, using your new videos as a hook to bring in viewers.
Use other creator’s videos in your playlists too to try and create an association between them and your older videos. Getting one of your videos showing up in the Suggested Videos for another popular video on YouTube can be a huge source of views.
Make sure you are using Playlists to their full potential by checking out my guide to YouTube Playlist Optimization.
3) Video Comments
If there’s a video that’s going viral or gaining lots of traffic and it’s on a relevant subject why not try and drop a link to one of your videos in the comment section?
Make sure your comment and suggested link will provide value to the video’s audience or people won’t click on it or worse it’ll be zapped by the spam filter or channel manager.
4) Off Site Promotion
This is probably one of the most under-used promotional techniques used by YouTube Creators but it’s extremely effective in terms of SEO and driving traffic to your videos.
I’ve listed a few off site promotional techniques on the blog before – check them out here.
Since you posted your video there have been many new discussions started that may be relevant to the video’s topic. Seek out these conversations and drop your links in where relevant – see point 3 regarding spam.
5) Social media
Newer audience members may not have seen some of your earlier work but as someone who’s opted in to follow you on social media they’ve shown that they want to see more of your videos.
You’ll only be promoting content that you’re still proud of and you know will deliver value to your followers so don’t be scared to mix up posts with promotion of new content and old as well as your other social updates.
6) InVideo programming
This is an annotation that is programmed once but is served across your whole catalogue of videos.
It’s a great way to promote content as it’s seen by anyone watching one of your existing videos so they’re already showing an interest in your content.
Make sure to use the custom message option to add a bit of personality and make it more enticing to click and watch.
You can manage your InVideo annotations by going to your Creator Studio and navigating to Video Manager > Channel Settings > InVideo Programming
7) End Card (End Board)
If an old video is relevant to a new video don’t rely on YouTube serving it as a Suggested Video but instead burn it in as an option in your end card.
Use a strong call to action (verbal if possible) with a video preview playing in the end card for maximum results.
If the viewer has watched a related video all the way to the end they like what you have to say and are likely to click through. This also has massive benefits for your channel’s SEO as it boosts watch time.
8) Mention it in a new video
If you have a video that’s relevant to a topic you’re currently discussing in a new video, direct viewers to the old video with a mention and burned-in call to action. Again a clickable video preview window is most effective.
Make sure that you check the box to “open link in a new window” so viewers can easily finish watching the new video first or watch the old video and easily return to where they left the new video.
Also remember to include a link in the description for mobile users. Speaking of which…
9) Links in Video Description
If you know how to create optimal video descriptions you’ll know that YouTube loves links.
Why not add some recommendations for other related videos after your most important information.
“If you enjoyed this video you may also like my other video on….” And then include the link.
This is great for the SEO of both videos but remember to include “http://” before each link so that it can be clickable and so that Google and YouTube can see that it’s a link.
But it’s important that you choose what you’re promoting carefully, especially if it’s a big departure from your current output.
Ask yourself the following questions:
- Why this video ?
- Why now?
- Is it good enough?
- Does it still represent my channel well enough?
If the answer to these questions is No but the topic is still relevant and valuable to your audience you may want to consider making an updated version that’s in keeping with your audience’s expectation.
If you have a question about anything on YouTube I’d love to help out. Submit your question to me at the link below: