This is part 14 of my How To Start A YouTube Channel Series
We now have our channel spic and span both in terms of optimized settings and optimized for the viewing public.
This means two things. Firstly that you're inviting YouTube to promote you due to what you've told it with the settings. Secondly, now that people are dropping by you are converting them from browsers to viewers and subscribers with your professional and attractive channel page.
The final thing for us to do is fill our channel with Sections. Even in the early days when you have just a few uploads this is important as it shows that you have lots to offer, even if not all of the videos are yours.
To be able to fill up your sections with at optimized YouTube playlists link you're going to need to create some custom ones and not rely on just the auto-generated ones.
Check out the short video below to see exactly how to put one together (or watch it on the official FAQ Tube channel) and then check below for my 6 top tips for playlist creation.
6 Tips for Creating YouTube Playlists
Set Playlist Private when creating it
The default setting for a new playlist is Public. This can be a problem if you're tinkering around with a new, incomplete playlist and it’s visible to your subscribers. This is especially a problem if you have notifications set up to alert your subs when you add a video to a public playlist.
Instead switch the privacy settings to Private when you create it and piece it together. You can then then set it to Public once it’s all in order.
Save time with Ordering settings
In the Basic tab of the Playlist settings you can choose an automated ordering system so that you don't have to manually place the video in your chosen order.
If relevant for your playlist you have options to order Playlists by popularity, date added, or date published.
Don't tick "Set as official Playlist"
The benefit of ticking this box is that YouTube will automatically recommended the next video in the Playlist to the viewer in the Suggested Video sidebar even if they aren’t watching in Playlist mode.
This is an amazing feature but I think the negatives outweigh the positives.
Ticking this box stops other people from putting your videos in their playlists and even stops you from adding these to other playlists, dramatically decreasing the chances of people finding your video and it becoming related to other videos on the platform.
Also if your YouTube metadata is optimized then you should be getting the bulk of Suggested Videos coming from your own channel anyway.
Unless this is a playlist of unlisted or private videos that you're only hoping to show to a certain group I can't understand why you would enable this option.
Allowing embeds means more likelihood of someone watching your video and it can also mean a big SEO benefit if it is embedded on a relevant and authoritative site.
Increase automation by adding Rules
If there’s anything available that makes playlists easier to maintain then you should use it.
Playlists are so important to your channel that you want to decrease the likelihood of your playlist strategy slipping. Automation is the best antidote to this.
Adding rules means that videos are automatically added to a playlist, based on some basic conditions that you set out. Auto ads can be based on criteria such as:
· A keyword or phrase in the title
· A keyword or phrase in the description
· A specific Tag being used.
Set these up and your manual effort is reduced dramatically.
Optimize, Optimize, Optimize
Playlists have a three-fold benefit – SEO, Views, and an increase in Session Time.
To make sure that you’re getting the maximum benefit in all of these areas you need to ensure that your Playlists are optimized to the hilt once you’ve created them.
So important is this that I’ve created a dedicated article to help you achieve this optimization:
I've always been a huge advocate of playlists and I think they're becoming more important, especially with the introduction of auto-play.
Using these tips you'll not only ensure you're getting the best results from each new playlists but with automation you're increasing the likelihood of keeping up your Playlist strategy and keeping them consistent.
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