I first heard Dre speaking about his incredible YouTube experience on the Niche Pursuits Podcast and knew that his philosophies on the platform would certainly be an inspiration to you guys.
You can learn more about Dre at www.DreAllDay.com but for now take it away Dre…
Let’s say you wake up tomorrow at 5 AM. You want coffee and a donut. There’s none of either in the house.
Where do you go?
At 5 AM, there are not many options. If you live in the USA, I see only one option: Dunkin Donuts.
The coffee ain’t always fresh. I love bakeries, so I know you can find tastier pastries. But Dunkin is still the only choice, and I’ll tell you why.
Every day, at any DD worldwide at 5 or 6 am, the lights come on. The coffee is brewing, and the donuts are on display.
Dunkin Donuts’ brand is based on their reputation for consistency. You know what to expect and exactly what you’re gonna get. And they deliver. Every single day.
What does this have to do with your YouTube channel/brand/business?
Your fans and customers need to know what they’re going to get from you. And you are going to deliver it. Build up and invest in that trust over time, and you carve out your own real estate in this very crowded space.
Dunkin doesn’t compete on quality. You may not be the top insurance salesperson, best dog frisbee channel, or the smartest How-To-Beat-Traffic-Citations expert on YouTube.
But you can be the most persistent. You can be the most dependable when it comes to sharing fresh new content. You can set a schedule that you stick to, earning you more trust than the creators who post only when they feel like it or get around to it.
Consistency is a skill.
Unlike talent, skill can be acquired through persistent effort. And when you establish with your audience – or establish an audience, period – that you will be there when you say you’ll be there, your skills can (start to) pay the bills.
Dre is an 8-year veteran on YouTube who posts DAILY (over 4,000 videos and counting) and has racked up over 30 million views on his main channel, dreupt.
Now, neither myself or Dre are saying you have to post daily to build and grow a subscriber base on YouTube but posting consistently to your channel will help you build authority, presence and a good relationship with both YouTube and Google’s algorithms.
Dre is also a public speaker whose keynote speech is titled “Building and Expanding Your Business or Brand on YouTube” and has written 4 books, most recently The Super You: Unlocking and Living With Your Highest Level Of Confidence.