This month I was happy to be putting out the first of my videos “proper” that I shot at home with my green screen setup.
Although these were not exactly as I envisaged them they were so much better looking than the Office Hours videos I published last month. I knew that the content was rock solid so was proud to publish and share them, also embedding them in my articles.
One particular video I made was based around my most popular article of all time - Private YouTube Videos, so I knew there was a hunger for it and if nothing else it would get watched on that article page where I would embed it.
This is an powerful technique.
Ask yourself, where else in the world could one of your videos be embedded that will bring it views and potentially a new audience for you? I know videos that have got millions of views from being embedded on the right webpage.
My hunch was right in that that video got 86% of it views from embeds in its first month, higher than the channel average of 63%.
My other batch-shot video was part of my YouTube Tagging guide that I published on the 28th of the month and again embeds in that first month made up 68% of views.
This embedding of a video is not only great for views but also great in that it sends signals to YouTube that the video is of value – especially if it is a relevant website. Hopefully this will lead to more organic views on-platform in the long term.
One drawback though is that it is less likely for someone to subscribe or engage with an embedded video or carry on their journey watching more of my videos (I disable associated videos on my embedded videos).
Before my big update for the month I wanted to highlight the fact that I changed my channel name from FAQ Tube to FAQ Tube With Tom Martin to give the channel a bit more of my personality which was reflected in the re-launch and re-brand.
Another change I made was to go back and make all of my playlists “Series Playlists.” I knew the power of Series Playlists previously but didn’t use them extensively because I had misunderstood something about them which made me think they made the videos less shareable.
Well, every day is a school day it seems.
During a live meet-up in which I got to chat and have dinner with fellow YouTube expert Derral Eves he showed me the error of my ways and on the 18th of the month I made all of my playlists, Series Playlists and added two new playlists. One for this Race to 1k challenge and one for my channel overhaul videos:
I will be tracking how much of an effect this option of Series Playlists has on Playlist views.
The final update for this month is quite a big one and one that I hope will free me up a bit to release videos more consistently.
I spoke to a good friend of mine who has a pretty huge (and totally awesome) YouTube channel and he was telling me how long it was taking him to get his videos out because he was such a perfectionist.
My advice to him was simple – you don’t always need to be on you’re “A” game, you can have a “B” format.
What do I mean by this?
I mean not all of the videos you release need to be cookie cutter. As long as you are still releasing your Premium videos as often as you can it won’t hurt to compliment these with shorter, or smaller, or more basic videos.
In fact, THIS WILL HELP YOU.
YouTube’s algorithm is placing more and more importance of the frequency of uploads so us Creators no longer have the luxury of waiting around for the perfect video.
Also your audience have subscribed to you because they like you so give them more of what they want.
I decided to take my own advice.
I came up with a format that was even lower fi than my Office Hours videos. In fact it wasn’t a new format at all, I would go back to my original format of screen recordings (made with Screenflow).
Although I had already sworn these off as they didn’t include enough personality I realised that they allowed me to very quickly produce videos that still helped my audience and could help me grow. I also decided to inject more personality into my voiceover and include more platform friendly calls to actions.
Think more Cards and less Note annotations.
I published the first “Quick Tip” video on the 18th of the month:
I branded them separately from my main videos as I wanted them to be seen as something different from my “Hero” videos in which I appeared on-screen and hoped it would be a signpost that this was more of a bonus than the main offering of the channel.
I hope to have more of these published so I can report on them next month and see if my hypothesis is correct.
· Total views for period = 2479 – 23% increase
· Total subs added = 38 – 42% less than last month
· Total subs lost = 14
· Total subs = 287 – 9% growth
· Total Watch Time = 2593 - 16% growth
· % views from Search = 20% – No change
· % views from Suggested = 2.6% - 10% loss
It is great to see views and Watch Time both growing steadily in double digits every month. However the growth in Subscribers hasn’t been as rapid as I’d like and even though I’d lost a relatively high amount to closed accounts this month, the rate of acquisition certainly needs to be higher.
Again, views from Suggested Videos are a million miles from where I want them to be but I know this will not change without me uploading more videos to increase my footprint on the platform, uploading more consistently to get help from YouTube’s algorithm and without optimizing the old videos to come in line with my re-launched videos’ metadata.
Next month I have set myself a goal to upload weekly at the least.