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How To Optimize Your YouTube Videos For Mobile Views

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Recently YouTube announced that 50% of views across the platform are coming from mobile devices.

That’s a whopping 25% increase since they last updated the statistic less than two years ago.

Have you seen this trend in your analytics?

You can check by clicking Creator Studio >Analytics > Devices .

youtube device analytics

Even if it's not your reality now it will be soon so follow these steps to optimize for mobile and make sure that you aren't losing views because you have overlooked the mobile audience.

7 ways to optimize your YouTube videos for Mobile

1

Don't rely on traditional annotations

The technology that powers the traditional Note and Spotlight annotations simply don't work on most mobile devices and certainly not Apple devices.

Don’t rely on these as a mechanic to watch a video or be engaged as you are automatically cutting off half of your potential audience.

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Add & Optimize Custom Links to your YouTube Channel

youtube custom links

This is part 5 of my How To Start A YouTube Channel Series.

So you've optimized your channel description, now it’s time to add those all important custom links to your social media accounts and websites you own.

I’m going to outline 5 top tips for adding custom links (and tell you why they’re so important) but first I’ll take you through how to add these custom links.

Check out the short video below (or watch it on the official FAQ Tube channel) and then check below for more top tips.

5 tips for getting the best results with custom links on YouTube

Custom YouTube links give your channel a look of professionalism and authority and also let people know that you're human (or ‘legit’ if you're a business channel).

They also allow you to capture your audience data and turn them from a browser into a fan or follower.

Follow these 5 steps (and look out for 3 juicy bonus tips) to make sure you’re optimized and getting the most from your custom links:

1. Include a link to a website you own

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youtube channel description example

Optimize Your YouTube Channel Description for Better Search Rankings

youtube channel description example

This is part 4 of my How To Start A YouTube Channel Series. There are only a couple of places where you can have a direct influence over the SEO of your entire channel and your channel description is one of the most important. If you can optimize this section of your channel you can […]

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How To Add A YouTube Channel Icon (avatar) and YouTube Icon Size & Specs

youtube avatar crop

This is part 3 of my How To Start A YouTube Channel Series. So you have your channel art in place now it’s time to add your avatar or as some call it, a YouTube Icon. Your Avatar is important (even more so than your channel art) as it can be seen in more places […]

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How To Make A YouTube Account & Set Channel Name 2014

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If you’re thinking of starting a YouTube channel or just want an account so you can leave comments and create playlists etc. then this is the guide for you. In less than three minutes you’ll learn how to set up a new YouTube account and choose your channel name. This is part one of my series How To […]

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Should I join a YouTube MCN? ( Multi Channel Network ) | FAQ #7

caution small print

This question comes from Aire English School who are doing some fantastic work in the educational space on YouTube.  I’ve been approached by YouTube Network X to become an affiliate channel. I’ve always been sceptical of these, but just wondered what you thought of this. How does it work? Multi Channel Networks (or MCNs) are a […]

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