Recently YouTube announced that 50% of views across the platform are coming from mobile devices.
That’s a whopping 25% increase since they last updated the statistic less than two years ago.
Have you seen this trend in your analytics?
You can check by clicking Creator Studio >Analytics > Devices .
Even if it's not your reality now it will be soon so follow these steps to optimize for mobile and make sure that you aren't losing views because you have overlooked the mobile audience.
7 ways to optimize your YouTube videos for Mobile
Don't rely on traditional annotations
The technology that powers the traditional Note and Spotlight annotations simply don't work on most mobile devices and certainly not Apple devices.
Don’t rely on these as a mechanic to watch a video or be engaged as you are automatically cutting off half of your potential audience.Continue Reading