This question comes from Aire English School who are doing some fantastic work in the educational space on YouTube.
I’ve been approached by YouTube Network X to become an affiliate channel. I’ve always been sceptical of these, but just wondered what you thought of this. How does it work?
Multi Channel Networks (or MCNs) are a growing reality of the YouTube profession so I’m glad this was asked.
The How is fairly simple.
You sign a contract (and be under no illusion it is a contract you are signing, even if you’re only clicking a button) and your channel is added to the network’s Content Management System, or CMS.
In exchange for a cut of your ad-revenue the network offers a range of benefits for a specified length of time. These vary from network to network so again check the terms before you sign.
Like any industry there are companies that are transparent and above board and then there are companies that may not have your best interest at heart.
It’s not my place to say which companies fit into which category, mainly because I’ve never worked for or belonged to an MCN, but also because what may be right for one YouTube Creator may not be right for the next.
YouTube have put together a great resource for making the decision whether or not to join an MCN so I always default to that but after listening to stories in the YouTube community, expanding on YouTube’s recommendations and my own dose of common sense I’ve put together the following:
5 questions to ask yourself before joining a Multi Channel Network Continue reading…